Vivek Talks

  History.. Parle was formed in 1929, by Mohan Dayal Chauhan's Family and their products were established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. The very first product, produced by Parle family was 'Parle Orange Candy', and for 10 year they kept making confectionery related items like candy etc. In 1939 for the first time they introduced biscuit to the market named as parle gluco biscuit.   The factory was started in 'Vile Parle' with 12 members among which most were family members. Parle from 1939-1947, they were exclusively making biscuits for the British army, with common people having no access to them. After independence in 1947, Parle started focusing on the new market and audience, during the period, biscuit were convicted as the part of rich people's diet, as they were imported and there was no national brand which used to make biscuits during those days. After the Britishers left the country, Parle focused on the common au...

 Rene Lacoste during 1920s was the no one tennis player of the world. It was the time when tennis was played, wearing full sleeves tshirt and Pants which Rane Lacoste found uncomfortable. So he came up with an idea of Polo T Shirts and for the first time in the US National Championship of 1926, he played the match wearing 'Polo T Shirt'. It was the match in which his team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn't win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname. And this name of Lacoste got famous in the tennis world. After his retirement, with this brilliant idea of Polo T Shirt' along with his nickname ' Lacoste' had decided to start his own company 'Lacoste' with the brand logo 'Crocodile', and for many years ahead this logo had become a status symbol for people who were this. Where on...