Know the story of Bluestone jwellery and lifestyle private limited.

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Bluestone Jewellery and Lifestyle Private Limited is an Indian company specializing in the online retail of Jewellery. Founded in 2011 by Gaurav Singh Kushwaha, an Computer science graduate from IIT Delhi. He started Bluestone with the purpose of democratising the way Jewellery is experienced, consumed and shopped by the people. Soon after it's inception in the market, Bluestone had quickly gained popularity for its wide range of jewelry designs, particularly in the diamond segment.

But Bluestone wasn't the first startup Gaurav had build, his entrepreneurial journey was starting way back in 2006, he was working for Amazon.com when he got the idea to start his first company, Chakpak, in 2006.

What was Chakpak?

Chakpak was a movie review space for people to engage and debate with each other, which within three years, it became one of the top 50 websites in the country, which had successfully raised two rounds of funding.

Bluestone Jewellery 

1. Founding and Growth: 

Founded by Gaurav Singh Kushwaha with Vidhya Natraj, Bluestone was founded with the aim of providing customers with a convenient and reliable platform to purchase Jewellery online. In the e-commerce market, BlueStone.com founders Gaurav Singh Kushwaha and Vidya Nataraj saw an opportunity for a relatively untouched category such as jewellery. Over the years, it has experienced significant growth and has become one of the leading online Jewellery retailers in India. Bluestone so far has raised about $113 over 9 rounds with investers as Accel, Kalaari Capital, Saama Capital, Ivy Cap Ventures, RB Investments, Dragoneers Investment Group, Iron Pillar, Ratan Tata and others. 

Omnichannel jewellery brand BlueStone's operating revenue increased over 1.6X in the financial year ended March 31, 2023. The Bengaluru-based startup reported an operating revenue of INR 771 Cr in the financial year 2022-23 (FY23), an increase of 67% from INR 461.3 Cr in the previous fiscal year.

Last year in 2023, BlueStone secured Rs 550 crore in funding from both existing and new investors including Nikhil Kamath, Ranjan Pai, Amit Jain, Deepinder Goyal, and 360 One, among others, at a valuation of around $440 million.

2. Product Range:

 Started in the year 2011 with around 300 jewellery designs, Bluestone today offers a diverse range of Jewellery which house more than 8000 unique desigs, including rings, earrings, pendants, necklaces, bracelets, and bangles. Their collection encompasses various materials such as gold, diamonds, gemstones, and platinum.

3. Customization and Quality Assurance:

 One of Bluestone's key features is its customization option, with thousands of unique desigs, it offers their customers the flexibility to customize the product's gold purity and colour or diamond clarity to suit their needs. This includes selecting the metal type, gemstones, and design elements.

With an award winning design team, Bluestone emphasizes the quality of its products, ensuring that each piece meets stringent standards. They provide certifications for diamonds and hallmarking for gold, assuring customers of authenticity and quality. With cutting edge innovation and latest technology, they make sure the brilliance is well reflected in all jewellery.

4. Online Platform and Social Media Presence: 

The company operates primarily through its official website, Bluestone.com and their mobile application, providing customers with a seamless shopping experience. Their website and mobile app offer easy navigation, detailed product descriptions, and secure payment options.

Bluestone is active in every major social media platforms like (Facebook, Instagram, X, Linkdin, YouTube and Pinterest) to get engage with their audience.

5. Customer Service: 

Bluestone prioritizes customer satisfaction and provides responsive customer service support. They offer 30 day Money Back guarantee, Certified jewellery and lifetime exchange, assistance with queries, orders, returns, and exchanges, aiming to address customer concerns promptly. Costumers can also experience luxury shopping from the comfort of your home with their complimentary Try At Home service, which allows users to shortlist Jewellery pieces and requests a trial at home, at their convenience. Currently, this facility is live across 16 cities including Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, etc.

6. Marketing, Branding and competitive landscape.

Bluestone has invested in marketing initiatives to enhance its brand visibility and attract customers. This includes digital advertising, social media campaigns, collaborations with influencers, and participation in events and exhibitions.

In India's jewelry market, Bluestone faces competition from both online and offline retailers. Competitors include established brands like Tanishq, Malabar Gold & Diamonds, and CaratLane, as well as emerging online players.

 Like any business, Bluestone may encounter challenges such as market competition, changing consumer behavior, regulatory changes, and supply chain disruptions. Adapting to these challenges while maintaining customer trust and satisfaction will be crucial for sustained success.

Conclusion.

Bluestone Jewellery and Lifestyle Private Limited has established itself as a prominent player in India's online jewelry retail sector, known for its wide range of high-quality products, customization options, and customer-centric approach.

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